Create Viral Awareness
Learning Targets
Downloadable Materials
Lesson Plan: Marketing and Awareness Strategies
Marketing-focused lesson teaching students to build awareness for philanthropic projects. Features the ALS Ice Bucket Challenge case study ($220M raised, 2.89M Wikipedia views). Students learn pre-event promotion and engagement tactics, and tactics for during/after events, then create a marketing strategy statement and promotional materials.
Activity: Create Viral Awareness - Student Worksheet
Strategic marketing worksheet with sections for defining the project goal, identifying supporting organizations and individuals, listing viral awareness steps, designing a flyer or social media post, and completing a marketing strategy statement.
Presentation: Create Viral Awareness
Comprehensive social media guide featuring Ice Bucket Challenge metrics. Covers Pre-Event Promotion (6 strategies), Engagement & Hype-Building (4 tactics), and During & After Event (4 approaches). Closes with marketing strategy template: 'I will use [tools] to target [audience] to share [impact].'
