Lesson 4:

What Is a Mission Statement?

Learning Targets

Students will define a mission statement, analyze examples from businesses (Adidas, Walmart, Coca-Cola), and create their own personal mission statement using their passion mind map as a guide.

Duration 50-60 MINS

Downloads Lesson Plan, Presentation, My Personal Mission Statement, My Little Book of Philanthropy & Our Family Mission Statement

Materials Student worksheets, scissors, colored pencils or crayons, and presentation slides

Downloadable Materials

Lesson Plan: What Is a Mission Statement?

Introduces mission statements through a 'Who Said That?' game featuring Adidas, Walmart, and Coca-Cola. Students analyze examples, then create their personal mission statements using a Mad Libs format that references their passion mind maps. Includes step-by-step instructions for the Little Book of Philanthropy craft.

Presentation: What Is a Mission Statement?

Explores mission statements through corporate examples (Adidas, Walmart, Coca-Cola), then guides students through creating their own using a Mad Libs format tied to their passion mind maps. Includes video tutorial and step-by-step Little Book of Philanthropy folding instructions.

Activity: My Personal Mission Statement

Mad Libs-style mission statement worksheet where students fill in nouns, verbs, and adjectives to craft a personal statement reflecting their passions and giving plans. Includes word banks for verbs (love, care, give, share), nouns, and adjectives to support all writers.

Activity: My Little Book of Philanthropy

Foldable mini-books that students create and carry as personal philanthropy reminders. Pages include their definition of philanthropy, top three personal passions, 3Ts, and personal mission statement. Step-by-step folding instructions are included in the presentation, along with a link to a video tutorial.

Optional Activity: Our Family Mission Statement

Mad Libs-style family mission statement for home connection. Families fill in verb, noun, and adjective blanks to create a shared statement about using their time, talent, and treasure to make the world better. A meaningful take-home extension after the personal mission statement activity.

Need Ideas? See What's Possible.

From aluminum foil cat toys to 3D-printed medical devices, students across the country are turning their passions into powerful community impact. The Project Ideas section showcases real student projects organized by cause—complete with book recommendations, downloadable activities, and partner connections. Whether your students care about animals, the environment, seniors, or social justice, you'll find concrete examples and practical resources to spark their next meaningful project.